Current Lean Startup tools offer the details of how to play.
The Market Opportunity Navigator helps you to zoom-out to understand where to play.
It includes 3 structured steps:
Apply this framework to find your best starting position
"A simple, visual and systematic way to navigate the process of how to select what market to start with."
Apply this framework to identify growth opportunities beyond your industry boundaries
"A nice way to begin to understand the whole concept of competitive arenas"
The Market Opportunity Navigator and its three guiding worksheets will help you turn this critical choice into a manageable process.
Overcome this challenge with our proven framework
Work with your team to systematically identify, evaluate and prioritize opportunities
Make an informed strategic choice that would keep you focused yet flexible for the future
Make it a habit whenever you need to revisit your strategy
To overcome this challenge, we’ve rigorously studied and worked with hundreds of startups to create the Market Opportunity Navigator. This simple and solid framework helps entrepreneurs and managers identify, evaluate and prioritize market opportunities for their business, so they can set their strategic focus and move forward with confidence.
The Market Opportunity Navigator covers three essential steps, with three dedicated worksheets:
Identifying valuable market opportunities stemming from the venture's core competences
Evaluating possible market opportunities in a comprehensive manner, to reveal the most attractive options
Designing a smart strategy that allows you to focus on a clear target without losing your agility
Applying the Market Opportunity Navigator requires time and attention. Yet, taking the time to make an informed choice is probably the best investment you and your team can make. Not only because this choice is fundamental for generating sales and creating value, but also because it shapes the DNA of your company.
Moreover, if you are familiar with other great business tools such as the Lean Startup or the Business Model Canvas, this framework is a key addition to your toolset: it will help you to figure out 'where to play' before zooming in on 'how to play'.