We help entrepreneurs and business managers identify, evaluate and prioritize market opportunities for their business so that they can increase their chances of success and create significant new value.
We believe that choosing the right markets is a crucial and ongoing process throughout the life of a business. We envision entrepreneurs and business managers mapping out their market opportunities in a systematic way, reducing uncertainty and moving forward with confidence.
Over the past 15 years, we’ve rigorously studied and worked with hundreds of startups to create the Market Opportunity Navigator. This simple and solid framework will help your team choose a promising strategic focus while ensuring future adaptability.
A world-leading researcher in the domain of innovation, entrepreneurship and technology commercialization. He is Vice President for Innovation at the Swiss Federal Institute of Technology (EPFL) in Lausanne, Switzerland, where he also heads the Chair of Entrepreneurship & Technology Commercialization. He works as the Deputy Editor for the #1 empirical research journal in management, the Academy of Management Journal.
Received multiple “Thought Leader” awards for his breakthrough research. Marc is actively engaged in teaching, consulting, and executive training programs in Europe, the US and Asia, and regularly acts as a jury member in start-up and corporate entrepreneurship competitions across Europe.
Sharon is a co- founder and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a senior lecturer on marketing and entrepreneurship. She runs courses and workshops in accelerators and universities around the world, and serves as a mentor in many organizations that aim to help budding entrepreneurs.
Sharon has over a decade of experience in marketing, as she served as a marketing manager for firms in several industries, as well as extensive experience in strategic consulting. Her PhD research looked at market entry decisions of hundreds of startups and its consequences on firm performance and flexibility.