FREE ONLINE COURSE - Join us now >

about us

‘Where to Play’ presents a new business tool that we have developed called the Market Opportunity Navigator.

This business tool has a solid underpinning:

It was developed based on over 15 years of rigorous research, combined with years of practical experience in consulting and teaching budding entrepreneurs.

Hundreds of cases, from different industries and countries, were studied and analyzed as we developed the underlying logic of the Market Opportunity Navigator.

The result is a simple and appealing tool, that has the right amount of depth to help you make solid decisions.


Prof. Marc Gruber

A world-leading researcher in the domain of innovation, entrepreneurship and technology commercialization. He is Vice President for Innovation at the Swiss Federal Institute of Technology (EPFL) in Lausanne, Switzerland, where he also heads the Chair of Entrepreneurship & Technology Commercialization. He works as the Deputy Editor for the #1 empirical research journal in management, the Academy of Management Journal.

Received multiple “Thought Leader” awards for his breakthrough research. Marc is actively engaged in teaching, consulting, and executive training programs in Europe, the US and Asia, and regularly acts as a jury member in start-up and corporate entrepreneurship competitions across Europe.


Dr. Sharon Tal

Sharon is a co- founder and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a well-recognized lecturer on marketing for high-tech startups. She gives lectures and workshops on a regular basis to students and start-ups, and serves as a mentor in many organizations that aim to help budding entrepreneurs.

Sharon has vast experience in marketing, as she served as a marketing manager for firms in several industries, as well as extensive experience in strategic consulting. Her PhD research looked at market entry decisions of hundreds of startups and its consequences on firm performance and flexibility.