FREE ONLINE COURSE - Join us now >
2018: Thank you for an amazing journey

2018: Thank you for an amazing journey

2018 had been a really exciting year for us: We have launched the Market Opportunity Navigator- a framework to help founders and managers choose a promising strategic focus, and the accompanying book ‘Where to Play’. It was a year packed with excitements,...
When to Let Go of Plan A

When to Let Go of Plan A

Your first plan may not always be your last, and your success may not be achieved the way you originally planned. Learning when to walk away from Plan A is an important strategy.

Real Options for Real Startups

Real Options for Real Startups

Investors, professionals, and amateurs will surely agree that real options are quite popular in finance. Real options relate to small investments that you currently make to guarantee your ability to capitalize on them in the future, if desired. Real options don’t belong only to investors. Researchers in…