Blog
From an academic mindset to an entrepreneurial outlook: Helping postdocs harness their deep-tech expertise
Recently, the Postdoc Association at EPFL invited me to run a unique hands-on program for postdocs on how to discover and evaluate potential applications of research projects. The goal was to help them harness their deep-tech expertise and develop a strategy to...
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Finding new market opportunities in the food business: A case study of GOPA Pakistan
We usually tend to think of innovation in terms of advanced technologies. But in fact, any business needs to innovate and explore new growth opportunities, especially in turbulent times. Here is the case of a local catering business from Pakistan, applying the Market...
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Logitech: Helping a 9B $ company explore new market opportunities
Logitech - a leading Swiss manufacturer of computer peripherals and software - is best known for bringing the computer mouse to the market several decades ago. Today, the company is operating worldwide and manufactures all kind of popular devices such as webcams,...
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A structured wonder in the dark: how to identify and set your ‘Plan B’
The world today is no longer the same as it was just a month ago. The uncertainty of a worldwide pandemic creates a new reality not only for each and every one of us personally, but also for your business. In fact, whatever your product/market fit was last month-...
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