Blog
CompPair- Finding the way from the Lab to the Market
CompPair develops healable composite materials for extending the life-time of composite structures. Founded by Dr. Amaël Cohades and based on over 12 years of research at EPFL (Switzerland), this startup needs to find the best market opportunity for its innovation....
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How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset
Steve Blank, father of the Lean Startup methodology, explains why the Market Opportunity Navigator is a key framework when searching for a scalable, repeatable business: Modern entrepreneurship began at the turn of this century with the observation that startups...
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Flyability: safe drones for inaccessible places
Flyability is a Swiss company building safe drones for inaccessible places.Their collision-tolerant drone is unique, as it can fly in complex and confined spaces and in contact with humans, because it has a surrounding cage that protects it. They call it Elios.
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2018: Thank you for an amazing journey
2018 had been a really exciting year for us: We have launched the Market Opportunity Navigator- a framework to help founders and managers choose a promising strategic focus, and the accompanying book 'Where to Play'. It was a year packed with excitements, creations...
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