In this case study, John M. York (University of California, San Diego), Vineet Pradhan, Polly Luo and Michael Toscani (Rutgers, The State University of New Jersey) describe how a biotechnology university spinoff decides where to focus using the Market Opportunity...

While there is no substitute for face-to-face discussions with large printed worksheets and colored sticky-notes, the pandemic had actually taught us the value and benefits of working online: you can collaborate remotely, save your work and update it over time,...

Identifying new market opportunities stemming from your core is one of the key pillars of the Market Opportunity Navigator. This step is critical for established companies – searching for promising growth engines beyond their existing boundaries, as well as for...

Mr. Nam-seog Byeon, a Partner at CE-NBD in Korea, supports top management teams and business leaders in developing and executing strategies for growth. As a certified Where to Play consultant, he decided to translate the book to Korean and make...

Dora Marosvölgyi is a certified 'Where to Play' consultant, and manager of the Jumpstarter Program for early stage startups at EIT (The European Institute of Innovation and Technology). In this post, she shares with us her experience and insights from...

On early 2019, we accompanied a young EPFL spin-off called CompPair, and wrote a post about their initial efforts to uncover promising market opportunities for their unique self-healing composites. 18 months later, we decided to go back and see how...

We usually tend to think of innovation in terms of advanced technologies. But in fact, any business needs to innovate and explore new growth opportunities, especially in turbulent times. Here is the case of a local catering business from Pakistan,...

We learn a lot from watching others apply the Market Opportunity Navigator. The case of Subsector – a consulting firm helping managers innovate in a complex world –  is especially interesting: they apply the Navigator as the front-end of their unique decision-making...

In turbulent times like the one we are currently experiencing, the demand for strategic frameworks like the Market Opportunity Navigator is constantly growing. Managers are looking for systematic tools to help them find new growth engines, make informed strategic choices, and...

Recently, the Postdoc Association at EPFL invited me to run a unique hands-on program for postdocs on how to discover and evaluate potential applications of research projects. The goal was to help...