Flyability is a Swiss company building safe drones for inaccessible places.Their collision-tolerant drone is unique, as it can fly in complex and confined spaces and in contact with humans, because it has a surrounding cage that protects it. They call...

2018 had been a really exciting year for us: We have launched the Market Opportunity Navigator- a framework to help founders and managers choose a promising strategic focus, and the accompanying book 'Where to Play'. It was a year packed...

I just came back from teaching the Market Opportunity Navigator at the Technology University in Munich, where I had a very interesting discussion with my students: does a structured process inhibit or enhance creative discovery of business opportunities? Coming from...

Before you 'get out of the building': How to adopt a top-down orientation to improve your lean startup experimentations. Lean Startup, by Steve Blank and Eric Ries, is a great bottom-up approach. Through local experimentations, you can gradually reveal a...

The tale of an Industrial IoT startup discovering a new strategic business tool. Augury is bringing predictive maintenance technology to new markets. The technology combines two key shifts in the industry: artificial intelligence and the Internet of Things.

I recently came back from teaching a 5 day course at the Technical University of Denmark. Master students from different departments came to learn how to identify, evaluate and strategize market opportunities for innovative technologies. During the course, they learned...

Start-ups must focus sharply. Everybody knows that! And the reason for that is very clear: they are always limited on resources - money, management attention, time… so they simply cannot afford to spread it too thinly. In that case, is it at all...

A visual and intuitive way to distinct between market opportunities and grasp their differences is to map them on a simple 2*2 matrix.

Your first plan may not always be your last, and your success may not be achieved the way you originally planned. Learning when to walk away from Plan A is an important strategy.

Where to Play helps business leaders to quickly identify, evaluate, and focus on the opportunities that offer the most value for their innovations, while keeping them agile enough to respond to unforeseen changes.