Blog
Success story: how startup Augury determined its market opportunities
The tale of an Industrial IoT startup discovering a new strategic business tool. Augury is bringing predictive maintenance technology to new markets. The technology combines two key shifts in the industry: artificial intelligence and the Internet of Things.
read more
3 Interesting Insights from Students and Why We Should Care about Them
I recently came back from teaching a 5 day course at the Technical University of Denmark. Master students from different departments came to learn how to identify, evaluate and strategize market opportunities for innovative technologies. During the course, they...
read more
Startup Growth Strategy: How to Pursue Multiple Market Opportunities
Start-ups must focus sharply. Everybody knows that! And the reason for that is very clear: they are always limited on resources - money, management attention, time… so they simply cannot afford to spread it too thinly. In that case, is it at all possible, and even...
read more
From Quick-Wins to Moon-Shots
A visual and intuitive way to distinct between market opportunities and grasp their differences is to map them on a simple 2*2 matrix.
read more