Blog
How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset
Steve Blank, father of the Lean Startup methodology, explains why the Market Opportunity Navigator is a key framework when searching for a scalable, repeatable business: Modern entrepreneurship began at the turn of this century with the observation that startups...
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Flyability: safe drones for inaccessible places
Flyability is a Swiss company building safe drones for inaccessible places.Their collision-tolerant drone is unique, as it can fly in complex and confined spaces and in contact with humans, because it has a surrounding cage that protects it. They call it Elios.
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2018: Thank you for an amazing journey
2018 had been a really exciting year for us: We have launched the Market Opportunity Navigator- a framework to help founders and managers choose a promising strategic focus, and the accompanying book 'Where to Play'. It was a year packed with excitements, creations...
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Structured processes for creative discoveries – an oxymoron?
I just came back from teaching the Market Opportunity Navigator at the Technology University in Munich, where I had a very interesting discussion with my students: does a structured process inhibit or enhance creative discovery of business opportunities? Coming from a...
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