Blog
Structured processes for creative discoveries – an oxymoron?
I just came back from teaching the Market Opportunity Navigator at the Technology University in Munich, where I had a very interesting discussion with my students: does a structured process inhibit or enhance creative discovery of business opportunities? Coming from a...
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5 Steps to Strengthen your Lean Startup Experimentations
Before you 'get out of the building': How to adopt a top-down orientation to improve your lean startup experimentations. Lean Startup, by Steve Blank and Eric Ries, is a great bottom-up approach. Through local experimentations, you can gradually reveal a promising...
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Success story: how startup Augury determined its market opportunities
The tale of an Industrial IoT startup discovering a new strategic business tool. Augury is bringing predictive maintenance technology to new markets. The technology combines two key shifts in the industry: artificial intelligence and the Internet of Things.
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3 Interesting Insights from Students and Why We Should Care about Them
I recently came back from teaching a 5 day course at the Technical University of Denmark. Master students from different departments came to learn how to identify, evaluate and strategize market opportunities for innovative technologies. During the course, they...
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