Blog
Startup Growth Strategy: How to Pursue Multiple Market Opportunities
Start-ups must focus sharply. Everybody knows that! And the reason for that is very clear: they are always limited on resources - money, management attention, time… so they simply cannot afford to spread it too thinly. In that case, is it at all possible, and even...
read more
From Quick-Wins to Moon-Shots
A visual and intuitive way to distinct between market opportunities and grasp their differences is to map them on a simple 2*2 matrix.
read more
When to Let Go of Plan A
Your first plan may not always be your last, and your success may not be achieved the way you originally planned. Learning when to walk away from Plan A is an important strategy.
read more
3 Steps to Discover Your Most Valuable Market Opportunities
Where to Play helps business leaders to quickly identify, evaluate, and focus on the opportunities that offer the most value for their innovations, while keeping them agile enough to respond to unforeseen changes.
read more