A visual and intuitive way to distinct between market opportunities and grasp their differences is to map them on a simple 2*2 matrix.

Your first plan may not always be your last, and your success may not be achieved the way you originally planned. Learning when to walk away from Plan A is an important strategy.

Where to Play helps business leaders to quickly identify, evaluate, and focus on the opportunities that offer the most value for their innovations, while keeping them agile enough to respond to unforeseen changes.

Understanding how valuable and attractive your strategic options are, is crucial for setting a winning strategy...

As an entrepreneur or innovator, you are trained to run fast, but…Are you running in the right direction?

How do you know if a market opportunity is worth pursuing? Here are 3 key factors to help you evaluate the potential of a market opportunity.

As an entrepreneur or innovator, you must decide which market opportunities you should focus on. Without a doubt, this is one of the most fundamental decisions you will ever make in your...

Uncertainty is a primary reason. Choosing the best markets for an innovation is almost always a high-risk, low-data decision...

Focus is believed to be one of the most important factors in achieving success. This is true in all aspects of life, including personal and professional aspirations, and it applies to businesses as well as individuals on the same level....

Investors, professionals, and amateurs will surely agree that real options are quite popular in finance. Real options relate to small investments that you currently make to guarantee your ability to capitalize on them in the future, if desired. Real options...