Case studies

• Finding new Market Opportunities in Food Business: A Case Study of GOPA Pakistan

  Marc & Sharon, Jan 22, 2021

  We usually tend to think of innovation in terms of advanced technologies. But in fact, any business needs to innovate and explore new growth opportunities, especially in turbulent times. Here is the case of a local catering business from Pakistan,...

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• Logitech: Helping a 9B $ company explore new market opportunities

  Marc & Sharon, Jun 22, 2020

  Logitech - a leading Swiss manufacturer of computer peripherals and software - is best known for bringing the computer mouse to the market several decades ago. Today, the company is operating ...

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• CompPair- Finding the way from the Lab to the Market

  Marc & Sharon, Jul 18, 2019

  CompPair develops healable composite materials for extending the life-time of composite structures. Founded by Dr. Amaël Cohades and based on over 12 years of research at EPFL (Switzerland), this startup needs to find the best market opportunity for its innovation....

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• Flyability: safe drones for inaccessible places

  Marc & Sharon, Feb 5, 2019

  Flyability is a Swiss company building safe drones for inaccessible places.Their collision-tolerant drone is unique, as it can fly in complex and confined spaces and in contact with humans, because it has a surrounding cage that protects it. They call...

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• Success story: how startup Augury determined its market opportunities

  Marc & Sharon, Mar 14, 2018

  The tale of an Industrial IoT startup discovering a new strategic business tool. Augury is bringing predictive maintenance technology to new markets. The technology combines two key shifts in the industry: artificial intelligence and the Internet of Things.

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