Case studies

A Where to Play project for nonprofit organizations: adaptations and insights

Sharon Tal, Apr 4, 2023

The Market Opportunity Navigator was created to help managers identify and evaluate new offerings and new target markets. Yet, different organizations may need to search for other types of opportunities- such as NGOs looking for new activities to promote their...
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How to use ChatGPT to boost your opportunity identification process

Sharon Tal, Jan 15, 2023

The ability of ChatGPT to integrate knowledge from various and diverse knowledge bases and generate human-like language allows innovation teams to increase the quantity, quality, and diversity of the opportunities they identify. This post provides insights and examples on how...
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Keep your opportunity assessment breathing: Analyzing Intel’s growth strategy over time

Sharon Tal, Dec 1, 2022

The Market Opportunity Navigator is an excellent tool to manage the on-going evaluation process and continuously update your opportunity assessment. To demonstrate this, we analyze the attractiveness of Intel's growth opportunity and how it evolved over time. Strategy in...
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The era of digital transformation: How to apply Worksheet 2 and the Attractiveness Map for internal innovation projects

Sharon Tal, Aug 29, 2022

While the Market Opportunity Navigator focuses on customer-facing opportunities, internal innovations play a key role in the survival and growth of companies. In this article we present few adaptations to help managers evaluate and compare internal innovation projects and demonstrate...
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A new case study from the Journal of Commercial Biotechnology: Market Selection for MyoTecSci

Sharon Tal, May 23, 2022

In this case study, John M. York (University of California, San Diego), Vineet Pradhan, Polly Luo and Michael Toscani (Rutgers, The State University of New Jersey) describe how a biotechnology university spinoff decides where to focus using the Market Opportunity...
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Helping social ventures discover their best market opportunities: The story of PowerDrip

Guest Post, May 31, 2021

Dora Marosvölgyi is a certified 'Where to Play' consultant, and manager of the Jumpstarter Program for early stage startups at EIT (The European Institute of Innovation and Technology). In this post, she shares with us her experience and insights from...
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From lab to market, phase 2: the on-going process of CompPair’s strategic design

Sharon Tal, Apr 6, 2021

On early 2019, we accompanied a young EPFL spin-off called CompPair, and wrote a post about their initial efforts to uncover promising market opportunities for their unique self-healing composites. 18 months later, we decided to go back and see how...
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Finding new Market Opportunities in Food Business: A Case Study of GOPA Pakistan

Sharon Tal, Jan 22, 2021

We usually tend to think of innovation in terms of advanced technologies. But in fact, any business needs to innovate and explore new growth opportunities, especially in turbulent times. Here is the case of a local catering business from Pakistan,...
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Logitech: Helping a 9B $ company explore new market opportunities

Marc Gruber, Jun 22, 2020

Logitech - a leading Swiss manufacturer of computer peripherals and software - is best known for bringing the computer mouse to the market several decades ago. Today, the company is operating ...
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CompPair- Finding the way from the Lab to the Market

Sharon Tal, Jul 18, 2019

CompPair develops healable composite materials for extending the life-time of composite structures. Founded by Dr. Amaël Cohades and based on over 12 years of research at EPFL (Switzerland), this startup needs to find the best market opportunity for its innovation....
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