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How to use ChatGPT to boost your opportunity identification process

Sharon Tal, Jan 15, 2023

The ability of ChatGPT to integrate knowledge from various and diverse knowledge bases and generate human-like language allows innovation teams to increase the quantity, quality, and diversity of the opportunities they identify. This post provides insights and examples on how...
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The era of digital transformation: How to apply Worksheet 2 and the Attractiveness Map for internal innovation projects

Sharon Tal, Aug 29, 2022

While the Market Opportunity Navigator focuses on customer-facing opportunities, internal innovations play a key role in the survival and growth of companies. In this article we present few adaptations to help managers evaluate and compare internal innovation projects and demonstrate...
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Working online: 3 ways to run a Where to Play project with remote teams

Sharon Tal, Feb 14, 2022

While there is no substitute for face-to-face discussions with large printed worksheets and colored sticky-notes, the pandemic had actually taught us the value and benefits of working online: you can collaborate remotely, save your work and update it over time,...
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Better brainstorming: Four certified consultants share their tips on how to best facilitate an exploration session

Sharon Tal, Nov 18, 2021

Identifying new market opportunities stemming from your core is one of the key pillars of the Market Opportunity Navigator. This step is critical for established companies – searching for promising growth engines beyond their existing boundaries, as well as for...
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Comparing innovative opportunities in different scenarios

Guest Post, Dec 10, 2020

We learn a lot from watching others apply the Market Opportunity Navigator. The case of Subsector – a consulting firm helping managers innovate in a complex world – is especially interesting: they apply the Navigator as the front-end of their unique decision-making...
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A structured wonder in the dark: how to identify and set your ‘Plan B’

Sharon Tal, Mar 23, 2020

The world today is no longer the same as it was just a month ago. The uncertainty of a worldwide pandemic creates a new reality not only for each and every one of us personally, but also for your business....
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Where to Play – Where to Impact

Sharon Tal, Dec 29, 2019

I recently came back from running a 'Where to Play' workshop for double-bottom-line startups at EPFL's Tech4Impact program. The interesting aspect of this workshop was the need to estimate the social or environmental impact of different market opportunities, and add...
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How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset

Sharon Tal, May 28, 2019

Steve Blank, father of the Lean Startup methodology, explains why the Market Opportunity Navigator is a key framework when searching for a scalable, repeatable business: Modern entrepreneurship began at the turn of this century with the observation that startups aren’t...
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5 Steps to Strengthen your Lean Startup Experimentations

Sharon Tal, Apr 8, 2018

Before you 'get out of the building': How to adopt a top-down orientation to improve your lean startup experimentations. Lean Startup, by Steve Blank and Eric Ries, is a great bottom-up approach. Through local experimentations, you can gradually reveal a...
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Startup Growth Strategy: How to Pursue Multiple Market Opportunities

Sharon Tal, Dec 19, 2017

Start-ups must focus sharply. Everybody knows that! And the reason for that is very clear: they are always limited on resources - money, management attention, time… so they simply cannot afford to spread it too thinly. In that case, is it at all...
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