The opportunity

In today’s business environment, competitive advantages are temporary and industry lines are quickly blurring. Companies need to identify their space of opportunities, find the most promising direction for growth, and reconfigure their assets quickly if they want to win the game.

The Market Opportunity Navigator can help you do just that.

If you are a consultant interested in mastering the Market Opportunity Navigator framework and applying it effectively – either for yourself or for your clients- this program is for you.

The program

Identifying and prioritizing market opportunities is a crucial and ongoing process throughout the life of a business, yet it is often one of the most challenging tasks that managers face when striving to grow their company. Relying too often on luck or intuition, this challenge calls for systematic frameworks and tools that allow managers to make an informed strategic choice and align their team around it.

This program presents the “Market Opportunity Navigator” – a new business tool which has recently been adopted for the Lean toolset by Steve Blank. It provides a wide-lens perspective to find different potential market domains for the business, by covering three key questions:

• Which market opportunities exist for us?
  Identifying market opportunities stemming from the company’s core competencie
• Which market opportunities are most attractive for us?
  Evaluating possible opportunities systematically
• Which market opportunities should we focus on?
  Designing a clear focus and a strategic roadmap.

Using real-life examples, we will thoroughly explain the business tool and its dedicated worksheets, show how it complements other tools (such as the Business Model Canvas and Customer Discovery), and provide practical information and tailored resources to best implement it in your own settings.

Who is it for?

This certificate program will be a great fit if you are a consultant or a coach that wants to:

• Develop your own unique value proposition and adapt your services to the digital space.
• Practice a simple but effective methodology to leverage key resources, align decision makers, and bring results.
• Engage and support your clients in reassessing their strategy and finding new growth engines.

The certificate program is open to professionals from any sector and background.

What you will learn

By the end of the program you will be able to:

• Identify new market opportunities beyond the existing boundaries of a company
• Evaluate market opportunities systematically and define the best ones to pursue
• Get prospective clients realise the value and benefits of a comprehensive, systematic analysis
• Enrich and update your Lean toolset and present consulting services that can be delivered online
• Conduct workshops and online sessions with the tailored ‘Where to Play’ resources
• Help clients survive the economic crisis of Covid-19

The modules

The program runs along the course of three weeks, with three online meetings of 4 hours each, and requires your work in between the sessions.