Are you ready to help startups and companies boost their business?
Three online sessions
June 21, June 23, June 27, 2022
In today’s business environment, competitive advantages are temporary and industry lines are quickly blurring. Companies need to identify their space of opportunities, find the most promising direction for growth, and reconfigure their assets quickly if they want to win the game.
The Market Opportunity Navigator can help you do just that.
If you are a consultant interested in mastering the Market Opportunity Navigator framework and applying it effectively – either for yourself or for your clients- this program is for you.
Identifying and prioritizing market opportunities is a crucial and ongoing process throughout the life of a business, yet it is often one of the most challenging tasks that managers face when striving to grow their company. Relying too often on luck or intuition, this challenge calls for systematic frameworks and tools that allow managers to make an informed strategic choice and align their team around it.
This program presents the “Market Opportunity Navigator” – a new business tool which has recently been adopted for the Lean toolset by Steve Blank. It provides a wide-lens perspective to find different potential market domains for the business, by covering three key questions:
Using real-life examples, we will thoroughly explain the business tool and its dedicated worksheets, show how it complements other tools (such as the Business Model Canvas and Customer Discovery), and provide practical information and tailored resources to best implement it in your own settings.
This certificate program will be a great fit if you are a consultant or a coach that wants to:
The certificate program is open to professionals from any sector and background.
By the end of the program you will be able to:
The program runs along the course of three weeks, with three online meetings of 4 hours each, and requires your work in between the sessions.
This certification program includes three online meetings, and requires you to work in between the sessions. Early- Bird registrants will also be able to set a 1:1 meeting of 30 mins with the co-author to check progress and evaluate results.
Module 1: Tuesday, June 21, 14:00-18:00 CET
Module 2: Thursday, June 23, 14:00-18:00 CET
Module 3: Monday, June 27, 14:00-18:00 CET
Early Bird: 750 euros
Regular: 850 euros
Availability: Up to 20 people
Sharon and Marc created the Market Opportunity Navigator and co-authored the complementing book ‘Where to Play‘ based on hundreds of cases that they studied during their practical and academic work.