Certificate Program for Consultants and Business Leaders
Are you ready to help startups and companies boost their business?
Three online sessions
May 8, 11, 15, 2023
The opportunity
In today’s business environment, competitive advantages are temporary and industry lines are quickly blurring. Companies need to identify their space of opportunities, find the most promising direction for growth, and reconfigure their assets quickly if they want to win the game.
The Market Opportunity Navigator can help you do just that.
If you are a consultant or a business leader interested in mastering the Market Opportunity Navigator framework and applying it effectively – either for your company or for your clients- this program is for you.
The program
Identifying and prioritizing market opportunities is a crucial and ongoing process throughout the life of a business, yet it is often one of the most challenging tasks that managers face when striving to grow their company. Relying too often on luck or intuition, this challenge calls for systematic frameworks and tools that allow managers to make an informed strategic choice and align their team around it.
This program presents the “Market Opportunity Navigator” – a new business tool which has recently been adopted for the Lean toolset by Steve Blank. It provides a wide-lens perspective to find different potential market domains for the business, by covering three key questions:
- Which market opportunities exist for us?
Identifying market opportunities stemming from the company’s core competencie - Which market opportunities are most attractive for us?
Evaluating possible opportunities systematically - Which market opportunities should we focus on?
Designing a clear focus and a strategic roadmap.
Using real-life examples, we will thoroughly explain the business tool and its dedicated worksheets, show how it complements other tools (such as the Business Model Canvas and Customer Discovery), and provide practical information and tailored resources to best implement it in your own settings.
Who is it for?
This certificate program will be a great fit if you are a consultant or a business leader that wants to:
- Practice a simple but effective methodology to leverage key resources, align decision makers, and bring results
- Engage and support your team or clients in reassessing their strategy and finding new growth engines
- Develop your own unique value proposition and adapt your services to the digital space
The certificate program is open to professionals from any sector and background.
What you will learn
By the end of the program you will be able to:
- Identify new market opportunities beyond the existing boundaries of a company
- Evaluate market opportunities systematically and define the best ones to pursue
- Get prospective managers realise the value and benefits of a comprehensive, systematic analysis
- Conduct workshops and online sessions with the tailored ‘Where to Play’ resources
The modules
The program includes three online meetings of 4 hours each, and requires your work in between the sessions.
Monday May 8, 9:00-13:00 CET
In this module, we will discuss the importance for start-ups and corporates to adopt a structured discovery process for identifying, evaluating and prioritizing market opportunities. We will then dive into the three steps of the tool, and walk through its dedicated worksheets with multiple examples.
What you will learn:
- Why should you look before you leap? (Research background)
- The importance of shifting a company’s perspective from industries to arenas
- How to apply Worksheet 1, 2 and 3 of the Market Opportunity Navigator
- Examples from different industries and business stages
- Tips, pitfalls and common mistakes
- Working with the Market Opportunity Navigator Web Application
- Informal Q&A
Thursday May 11, 9:00-13:00 CET
During this module, we will work in teams to apply the 3 steps of the framework on a real case study. Certified mentors will join each team to guide them through the process. Then, we will discuss key challenges and takeaways, and present the actual work that was done by the company to set their strategy over time.
What you will learn:
- Rolling up your sleeves to apply the Navigator
- Working collaboratively using MIRO/the web-app
- Applying the Market Opportunity Navigator and how to get the most out of it
- Informal Q&A
Monday May 15, 9:00-13:00 CET
In this module, we will discuss how the process complements other business tools that you apply with your clients, and how it can be adapted to help social ventures figure out ‘where to impact’. Then, we will discuss different formats of application - in small and large companies, and how you can leverage this new expertise to enrich your service portfolio.
What you will learn:
- How this framework interacts with other tools from the Lean toolset
- How to assess social/ environmental impact prior to market entry and add it to your set of considerations
- How to run different types of workshops and facilitate a full ‘Where to Play’ process
- Benefitting the most from our supporting resources: videos, webinars, slide decks and guides
- Peer-to-peer discussion on your implementation plan
- The 30-day media kit to build your reputation as a 'Where to Play' expert
- Our ongoing support and collaboration opportunities
- Informal Q&A
Early bird registrants will be able to set a 30 mins meeting with Sharon, to get first hand support on their progress, feedback and advice. Time slots will be published separately.
Overview
This certification program includes three online meetings, and requires you to work in between the sessions. Early- Bird registrants will also be able to set a 1:1 meeting of 30 mins with the co-author to check progress and evaluate results.
Date and times
Module 1: Monday May 8, 9:00-13:00 CET
Module 2: Thursday May 11, 9:00-13:00 CET
Module 3: Monday May 15, 9:00-13:00 CET
We will use:
- Zoom
- The Market Opportunity Navigator Web App
- LinkedIn closed group
Investment
Early Bird: 750 Euro
Regular: 850 Euro
Availability: Up to 20 people
Meet your coaches
Sharon and Marc created the Market Opportunity Navigator and co-authored the complementing book ‘Where to Play‘ based on hundreds of cases that they studied during their practical and academic work.
What others say about this program
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“This was an insightful session where you come to learn new ways for enhancing entrepreneurial processes. The content of this workshop goes beyond identifying opportunities for ventures to discover opportunities within one self. This is a remarkable experience that I’m eager to share with my community.”
Dr Sara Abdulaziz Alshareef (Saudi Arabia) – KAU
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“The Market Opportunity Navigator’s Methodology has a lot of support research, relevant experiments and easy to follow. It’s simple but not simplistic. The program was brilliantly conducted and organized to provide us with a lot of “Aha!” moments. It was super well designed, since the 1st email to the last contact. Everything was held with professionalism and kindness.”
Luiz Lemos (Brasil) – Therabiz
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“I recommend this course for all consultants that want to support business managers who seek new market opportunities to sustain future business growth. Very well structured, simplified and applicable way to identify, evaluate and select potential customer segments. Highly recommended for product development teams to synchronise opinions and build common understanding about strategic directions and unused opportunities.”
Dāvids Štēbelis (Latvia) – Management Service Company
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