Educators - Where to Play

We apply the Market Opportunity Navigator in our own classes, and in institutes around the world. It can be taught as a full course, as part of an existing course, or as a workshop. It combines theory and practice, and adds key insights to other business tools on your curriculum, such as the Business Model Canvas and the Lean Startup method.

Implementing it in class is easy and fun. We offer a wealth of free supporting resources to help you run this hands-on module, including an Educators Guide, complementing slide-decks, intro videos, webinars, case studies and more!

“Overall, this course has been very intriguing as the most applicable, 'rubber meets the road' course so far. It's nice to move away from theoretical analysis towards a very practical toolset. I've grown accustomed to a pretty predictable course format, and this course blew that out of the water. I've appreciated this practical element.”
MBA student, Management Center Innsbruck, Austria
“The students actively participated and seemed very highly engaged in the process. They value the practicality of the course material, and the ability to learn not only from their own projects, but from the work of their classmates. I believe this innovative course should be offered by any school that emphasizes the commercialization of new innovations and seeks to educate their students in how to identify and strategize valuable business opportunities”.
Chair of Entrepreneurship and Professor of Entrepreneurship, Technical University of Munich, Germany
“I was quite impressed about the content of the module and the course...I would like to highlight the structured way from an idea to a clear and prioritized business. The learned methods in this module especially support communication and decision making with your peers and stakeholders, and help to manage and to bring everybody on the same page. Moreover, the book “where to play” is clear and concise! Overall, a very good course! Thank you.”
MBA student, Management Center Innsbruck, Austria
“The course connects science/technology to multiple market opportunities, makes students understand market entry strategies and through its action learning mode changes their logic. It is a great initial course for budding entrepreneurs to understand the considerations of choosing one or more opportunities before focusing on a business model for one opportunity.
The course is applicable to all entrepreneurship programs on undergrad and graduate level. It is intuitive for students and triggers data collection by students from customers and other stakeholders”
Professor of Entrepreneurship, Technion - Israel Institute of Technology
“I have taught my undergraduate students the Market Opportunity Navigator and I feel they developed themselves about business thousand times better and easier with your framework than they did before with other tools!”
Professor of Entrepreneurship, FATEC SEBRAE, Brazil
“I found the Market Opportunity Navigator as an extremely useful tool for entrepreneurs coming from a technological background, who seek to influence society using their skills. I hope to see the Market Opportunity Navigator in every entrepreneurial team toolbox, as the only method exists to make the right balance between the founders’ skills and core abilities and the product/market fit.
Postdoc student, Cornell Tech