The Market Opportunity Navigator helps innovation managers break out of industry analysis and systematically discover their arena of opportunities
The Market Opportunity Navigator and its three guiding worksheets brings structure into a wide-lens discovery process
Identify & evaluate groundbreaking opportunities stemming from your core
Avoid bounding conceptions and employ entrepreneurial imagination
Run structured brainstorming sessions and engage your teams
In today’s business environment, competitive advantages are temporary and industry lines are quickly blurring. You need to identify your space of opportunities and reconfigure your assets quickly if you want to continue winning.
The Market Opportunity Navigator can help you do that.
“In large companies and government agencies the problem is even more acute. Where do we spend our limited time and resources on our next moves? ... The Market Opportunity Navigator is a useful adjunct to the curation and prioritization steps.”
Innovation Management at Logitech:
Characterize and recombine your core assets to systematically identify distant opportunities
Screen and select your strategies carefully
Design a balanced
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