Resources
We provide a wealth of supporting materials to help you apply the Market Opportunity Navigator in your own business or startup, or to guide you in running a workshop or a class session.
Select the materials that best suit your needs and download for free.
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- Download worksheets
Navigator and Worksheets
Download the Market Opportunity Navigator and its three worksheets if you want to work offline or print on large-scale - Try our web app
Work online
Sign up to the free web-app to work online: create, save and download your projects - View our web app tutorial
Web-app basics
Learn how to apply the Market Opportunity Navigator using our free web-app - Read first chapter
Where to Play book
Download the entire 1st chapter of the book for free - Register to our free course
Free online course
Join the EdX course with over 8 hrs of short videos, case studies and quizzes - Read case study
Flyability Case Study
How a drone startup found their initial target market - Watch case study
Flyability Case Video
A 12 min overview of the Navigator’s process, illustrated by the case of a drone startup - Read case study
ComPair Case Study
Bringing a self-healing-composite from the lab to the market - Read case study
ComPair – A follow up case
From lab to market phase 2: the evolving strategy of a university spinoff - Read case study
Augury Case Study
How startup Augury determined its market opportunities - Read case study
Logitech Case Study
How a 9B $ company applied the Navigator to explore new market opportunities - Read case study
Gopa Case Study
Apply the Navigator not only for tech innovations. Read the case of a catering business. - Watch webinar
Webinar: How to apply the Market Opportunity Navigator
A 1 hr session on how to apply the Navigator in your own business or startup - Watch webinar
Webinar: How to run a workshop / class session
A 1 hr session dedicated for educators and mentors - Watch webinar
Webinar: Understand your “Arena of opportunities”
A 1 hr session on why & how companies should think beyond industry boundaries - Watch introduction video
Introduction video
A 2 minute video on why you should care about the Market Opportunity Navigator - Watch video
Overview Video
A 6 minute video for a short overview of the framework - Read guide
Educators Guide
This guide includes a detailed description of 5 training sessions, with links to all the required materials - Download deck
Overview Presentation
A slide-deck to run a short session on the Navigator as a key addition to the Lean toolset - Download deck
5 lessons slide pack
A set of 5 decks for running a complete training module, including one full case study - Read how
Where to impact
If you are a double-bottom-line venture, you have to add social impact into your considerations. - Download worksheet
Evaluating social / environmental impact
A complementing worksheet to assess the overall impact of opportunities before choosing where to play - Read this study
Research background: Look before you leap
A Management Science paper on why startups should generate a set of market opportunities - Read this study
Research Background: Escaping the prior knowledge corridor
An Organization Science paper on the number and variety of identified market opportunities - Read this study
Research background: Market entry decisions
How startups face the challenge of balancing focus and flexibility - Visit our blog
More articles and posts
Visit our blog for additional info, insights and tips