Where to Play

3 Steps for discovering your most valuable market opportunities

Where to Play teaches you how to systematically identify, evaluate and prioritize your market opportunities. It’s a practical business book for anyone striving to commercialize new innovations.

Learn how to apply the Market Opportunity Navigator with detailed exercises and case studies, to make sure that you are running in the right direction.

Use this book as you progress from identifying many possible business opportunities to recognizing patterns and distinctions among your options and to finally designing a successful strategy.

Get your copy in English at:
Amazon US Amazon UK  |  Book Depository  |  InformIT | AbeBooks

Also available in:
German  |  French  |  Chinese Korean

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