Where to Play: 3 steps for discovering your most valuable market opportunities
Where to Play teaches you how to systematically identify, evaluate and strategise your market opportunities.
It’s a practical business book for anyone striving to commercialize new innovations.
Learn how to apply the Market Opportunity Navigator with detailed exercises and case studies, to make sure that you are running in the right direction.
Identify all your best market opportunities and start designing a focused and agile business plan and strategy.
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What others say about this book
Alex Osterwalder and Yves Pigneur, authors of the bestseller Business Model Generation
Eric von Hippel, T. Wilson Professor of Innovation, MIT Sloan School of Management
Dean A. Shepherd, Ray and Milann Siegfried Professor of Entrepreneurship,
Mendoza College of Business, Notre Dame University
Henry Chesbrough, UC Berkeley Haas School of Business professor, and author of Open Innovation.
Tina Seelig, Professor of the Practice, Stanford School of Engineering
Best-selling author and Professor John Mullins, London Business School: The New Business Road Test and The Customer-Funded Business
take your skills to the next level
Use this book as you progress from identifying many possible business opportunities to recognizing patterns and distinctions among your options and to finally designing a successful strategy.
Understand how to identify new market opportunities and uncover promising paths for your venture
Learn how to evaluate the potential and the challenge of your opportunities, to reveal the most valuable ones
Discover how to build your Agile Focus strategy, and keep your backup and growth options open
Start reading today
Download the entire 1st chapter for free!
- Title: Where to Play: 3 steps for discovering your most valuable market opportunities
- Authors: Marc Gruber, Sharon Tal
- Paperback: 240 pages
- Publisher: FT Publishing International; 01 edition
- Publication Date: 21 Sept. 2017
- Language: English
- ISBN-10: 1292178922
- ISBN-13: 978-1292178929
- Product Dimensions: 18.5 x 1.5 x 23.1 cm
- Average Review: 5/5 (24 customer reviews)
- UK Retail Price: £16.99
- US Retail Price: $15.29